Artist Spotlight: Ashlinn Gray

You know those singers that claim they were singing the second they left the womb (“even before started I talking!”), and that they received a standing ovation at their 3rd grade talent show from a misty-eyed audience after their rendition of Tomorrow from Annie, so they knew they were destined to be a *star*? My favorite thing about Ashlinn Gray is that singing did not come naturally to her. She grew up in an artistic family, so unsurprisingly, she was in singing, piano, and drama lessons by the age of 4. After realizing that singing wasn’t her strong suit, she pursued it even more – working with some of South Africa’s top vocal coaches.

Ashlinn started songwriting at 16 years old. By 17 she had released her first EP, which included the iTunes Top 40 single Battleships. Oh, I should mention – that was last year.

Over the past couple of years Ashlinn has displayed natural starpower, curating an image and sound far surpassing her age and experience. As soon as I stumbled across Battleships I reached out immediately – the inspirational lyrics backed by a powerful drumbeat were heightened by Ashlinn’s polished voice. She has a jazzy tone that ventures into the indie arena in many instances. However, that doesn’t mean that all of her songwriting follows the standard indie arrangement – she injects various styles into her music, including inspiration from her Johannesburg roots. She’s doing everything right, and will undoutbtedly have a flourishing career in the entertainment industry.

Where to find more:

Twitter: @AshlinnGray

By the way, Ashlinn Gray is JaxxShack’s first featured female! One interesting thing that we’ve noticed is that there are droves of male artists out there who are actively looking for opportunities to share their new music, but unfortunately, not as many females. Why is this? Do females seek more direct routes of promotion? Are there fewer new female artists? Is it quicker for females to become established, meaning less need for promotion? Let me know your thoughts below!


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